Great Advice from Lisa Price on Staying True to Your Authenticity

Lisa Price, Founder of Carols Daughter

Once you've reached that milestone when you're ready to start delegating major responsibilities, you'll have to perform a tricky balancing act. 

Lisa Price, founder of Carol's Daughter, which specializes in natural beauty and hair products, says that relinquishing a bit of power comes with its benefits.  

"As you go through the process, you'll discover that those things that you're fearful of giving up, you really gain different securities and checks and balances that you may not have had before," she says.

However, be careful not to completely hand over the aspects of your company that make it uniquely yours.

"What can happen is when other people come in and they have 15 years of experience in the industry and they've done this for 10 years or 20 years, you think: well, they know better," Price says. "And you listen to them. But then you can see the reaction from your customer may not be quite what you want it to be."

When Price saw this, she got back involved with her brand's messaging. Though she keeps an open mind about how to deliver that message, she's adamant about preserving the company's original personality. 

"Whatever the message is of your brand, whatever that DNA is, whatever it is that makes you authentic, you always have to push that forward. Always," she says. 

Check out the video below for more on Price's messaging strategy.